Rasa Legal

Client Needs:

Rasa Legal, a Utah-based justice tech company, wanted to expand their operations into Arizona. They needed to ensure that local media across the state were aware of Rasa Legal and their services, which include sealing conviction records and advocating for fair chance hiring and criminal justice reform.

Involvement
  • Crafting News Releases
  • Media Distribution
  • Media Relations
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Our Approach:

HEY JOE MEDIA employed a strategic approach to meet Rasa Legal’s needs:

Crafting News Releases:

We created compelling news releases highlighting Rasa Legal's mission, services, and expansion into Arizona.

Media Distribution:

Leveraged our extensive media contacts in Phoenix, Tucson, Flagstaff, and throughout Arizona to distribute the news releases.

Media Relations:

Engaged with key media outlets to ensure coverage and generate interest in Rasa Legal’s expansion.

The Results:

Widespread Media Coverage:

Our efforts resulted in a wave of positive press from prominent outlets including The Arizona Republic, the Arizona Capitol Times, Arizona Public Media, and Axios.

Successful Launch:

Rasa Legal’s expansion into Arizona was highly successful, generating significant buzz and awareness in the local media landscape.

Key Takeaways:

Effective Media Strategy:

Crafting and distributing well-targeted news releases can generate significant media coverage and buzz for new initiatives.

Local Expertise:

Leveraging local media expertise is crucial for successful market entry and awareness.

Positive Press Impact:

Extensive and positive media coverage can significantly enhance the visibility and perceived credibility of a brand.

Visuals/Media:

“HEY JOE MEDIA’s expertise in the local media landscape was invaluable for our expansion into Arizona. Their strategic approach and effective communication generated the buzz we needed for a successful launch.”

- Noella Sudbury, CEO of Rasa Legal

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