Climate Power

Client Needs:

Climate Power, a strategic communications organization focused on climate advocacy, needed to generate extensive earned media coverage about the benefits of the Inflation Reduction Act for Arizonans. The goal was to educate the public on climate progress, highlight clean energy investments in local communities, and hold Big Oil accountable for environmental pollution.

Involvement
  • Media Outreach
  • Content Creation
  • Press Materials
  • Media Coordination
See Media

Our Approach:

HEY JOE MEDIA leveraged its extensive contacts with local and national media to meet Climate Power’s needs:

Media Outreach:

Utilized our strong media connections to create a robust media outreach campaign.

Content Creation:

Crafted compelling narratives and key messages that highlighted the benefits of the Inflation Reduction Act on clean energy in Arizona.

Press Materials:

Developed news releases and op-eds to support the outreach efforts.

Media Coordination:

Coordinated interviews and news segments to ensure comprehensive coverage across various media platforms.

The Results:

Extensive Media Coverage:

Over nearly two years, dozens of articles and op-eds were published, and local TV news segments aired across Arizona, showcasing the state's clean energy boom.

Public Awareness:

The media coverage significantly increased public awareness of the positive impacts of the Inflation Reduction Act and clean energy investments in Arizona.

Reputation Enhancement:

Climate Power's efforts to hold Big Oil accountable and promote clean energy were effectively communicated, enhancing their reputation as a leading voice in climate advocacy.

Key Takeaways:

Strategic Media Outreach:

Effective media outreach and strategic communications are crucial for raising public awareness and educating communities on important issues.

Compelling Narratives:

Crafting and disseminating compelling narratives can significantly impact public perception and support for clean energy initiatives.

Media Partnerships:

Strong partnerships with media organizations are essential for achieving widespread and impactful coverage.

Visuals/Media:

“HEY JOE MEDIA’s outreach and strategic communications expertise has been instrumental in our efforts to highlight the benefits of the Inflation Reduction Act in Arizona. Their work has significantly boosted public awareness and support for clean energy.”

- Diali Avila, Climate Power Arizona Team Desk

See More of Our Work

Climate Power

Sarah Liguori for State Representative

Just Communities Arizona

Rasa Legal

Florida Justice Institute (FJI)

Arizona Justice Project (AJP)