Florida Justice Institute (FJI)

Client Needs:

The Florida Justice Institute (FJI) came to heyjoemedia to implement their new brand and refresh their website to reflect the organization’s commitment to people-first language, inclusivity and accessibility. Additionally, FJI required assistance with their social media channels to amplify their work and grow their following.

Involvement

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Our Approach:

HEY JOE MEDIA undertook a comprehensive approach to meet FJI’s needs:

Website Redesign

We redesigned and built a new website with the domain fji.law, ensuring it was more accessible in both language and design

Social Media Strategy:

Created and implemented a comprehensive social media content calendar.

Graphic Design:

Designed social media graphic templates to ensure consistency and enhance brand development.

Advocacy Support:

Shared social media toolkits with FJI’s advocacy partners to help build a larger following.

The Results:

Enhanced Online Presence:

The new website, fji.law, is visually appealing, user-friendly, and accessible, which has improved user engagement.

Brand Consistency:

New social media graphics have provided a cohesive and professional brand image.

Increased Social Media Engagement:

The comprehensive content calendar and toolkit sharing have significantly amplified FJI’s presence on social media, leading to a notable increase in followers and engagement.

Key Takeaways:

Effective Branding:

Consistent branding materials can greatly enhance an organization’s public image.

Accessible Design:

A user-friendly and accessible website is crucial for engaging a wider audience.

Strategic Social Media:

Implementing a structured content calendar and providing resources to partners can effectively grow an organization’s social media presence.

Visuals/Media:

“HEY JOE MEDIA has transformed our online presence and brand identity. Their expertise in web design and social media strategy has been invaluable in helping us reach and engage with a broader audience.”